Marcella has been providing public affairs and communications counsel to C-Suite leaders for more than 15 years.
As a former national producer and reporter for CBC Television News, she worked in both daily news and investigative reports. Through her time as a journalist, Marcella developed her strengths as a storyteller and commentator.
Over the years, media outlets including the National Post, the Globe and Mail, Global TV, CBC TV and Radio, CTV, iPolitics, and the Toronto Star have sought out her insights on politics, public policy and communications.
An experienced strategist, Marcella has worked in federal and provincial war rooms and lead communications for Vancouver Mayor Gregor Robertson and Vision Vancouver’s three successful campaigns. Marcella worked as a Calgary-based stakeholder engagement and communications manager for former Alberta Premier Rachel Notley, and served as the Chief of Staff for Energy Minister Margaret McCuaig Boyd.
Marcella develops communications strategies designed to win. Her expertise includes developing government relations and stakeholder plans, translating public opinion research into messaging, running media response and issues management, managing digital and traditional advertising, and leading speech preparation and media training.
Sectors she has worked with include transportation, construction, infrastructure, energy, health care, as well as not-for-profits in the environmental and arts space.
Marcella is the former Chair of the Dr Peter AIDS Foundation, President of the Board of the Contemporary Art Gallery in Vancouver, and board member for the Calgary International Film Festival. Her current volunteer roles include the advisory boards for Clean Prosperity and the BC Centre for Substance Use.
Marcella holds an Honours B.A. in Political Science from Carleton University in Ottawa.