Advocacy & Campaigns

McMillan Vantage knows what matters most to government: Canadians – their values, voices, and votes. We drive your priorities forward through issue advocacy, public engagement, and strategic advocacy campaigns. By leveraging the power of public opinion, thought leadership, targeted online advertising, and campaign websites, we deliver data-driven, integrated advocacy solutions that help shape public policy with measurable results. Sophisticated research and ongoing measurement ensure we understand and harness changing public perspectives and priorities.

What’s what: When Canadians understand how policies impact them, they take action. We specialize in issue advocacy and campaigns that humanize complex issues. Through advocacy websites, social media, and carefully targeted advertising, McMillan Vantage builds narratives that resonate and drive stakeholder support and engagement.

What matters: We inspire leaders and advocates to act. By identifying what matters most to the voting public from coast to coast to coast, we design advocacy campaigns that amplify stories and mobilize citizens. Our advocacy campaign examples demonstrate how combining thought leadership, stakeholder relations, and campaign advocacy generates a groundswell of action. We don’t just build awareness – we deliver measurable results that influence policy.

What’s next: With deep expertise in campaign strategy, targeted advertising, and digital platforms, we make your issues impossible to ignore. We deliver:

• Targeted online advertising and impactful advocacy websites that provide a hub for education and mobilization.
• Integrated advocacy strategies that leverage public opinion research, strategic communications, and government relations to influence decision-makers and drive meaningful legislative or regulatory change.
• Insight-driven advocacy campaigns using paid advertising, earned media, and owned tactics to generate pressure and visibility as a complement to government relations efforts.
• Thought leadership content that positions clients as credible voices on critical issues, including Op-eds, speaking engagements, and expert panels.
• Stakeholder engagement to amplify critical voices and partnerships that expand your reach and credibility to shape, inform, and advance advocacy efforts.

View our expertise

For help with advocacy or your next campaign, contact Andrea Donlan.