Our Services


Advocacy & Campaigns

Advocacy & Campaigns

McMillan Vantage knows what matters most to government: Canadians – their values, voices, and votes. We drive your priorities forward through public engagement, advocacy, and campaigns, leveraging the power of public opinion to help shape public policy. Sophisticated research and measurement helps us understand and harness changing public perspectives. 

When you need to know about Advocacy & Campaigns, McMillan Vantage advises you on:

What’s what: When Canadians understand how policies impact them, they take action. McMillan Vantage takes complex problems, humanizes the issues and creates the narrative for adoption and stakeholder acceptability.

What matters: We inspire leaders and advocates to act. McMillan Vantage identifies what matters most to audiences from coast to coast to coast. We amplify their stories, building a groundswell of action.

What’s next: Using advocacy websites, social media, earned media, stakeholder partnership and targeted advertising buys, we elevate issues of importance to achieve your government relations objectives.


For help with advocacy or your next campaign, contact D’arci McFadden.



Scroll to Top