Our Services
Branding & Campaigns
At McMillan Vantage, we’re not just experts in public affairs – we’re storytellers, strategists, and creative problem-solvers who help organizations build brands that captivate and inspire. Our Brand Strategy and Campaign Division is a natural extension of the award-winning corporate communications and advocacy campaigns we’ve done over the years for some of Canada’s most prominent public, private, and non-profit organizations.
What’s what: Your brand is so much more than a logo, slogan, or visual identity. It’s the core of how your audience perceives and interacts with you. A brand is built on the messages you communicate, the experiences you create, and the connections you form with your audiences.
At McMillan Vantage, our brand strategy services focus on the bigger picture – what your brand stands for, how it connects with your audience, and how it differentiates you from the competition. As a trusted branding agency, we help ensure your positioning is clear, compelling, and sustainable.
What matters: At the heart of every great brand is a deep understanding of what really matters to audiences. That’s why we use sophisticated brand research methods to uncover audience insights that drive human behaviour. We seek out what we call “compelling human truths” – the values, desires, and emotions that resonate most with your target audience.
These insights help us create brands that aren’t just recognizable but indelible – brands that speak directly to the people you want to reach. Whether we’re building a new identity from the ground up or refreshing an existing one, we ensure every element of your brand storytelling and strategy is rooted in research and designed for maximum impact.
What’s next: Our work doesn’t stop at defining your brand – we build brand campaigns that bring it to life. Led by Senior Vice President and Partner Andrea Donlan, our team of brand strategists and campaign experts has over 25 years of experience developing and executing digital campaigns, integrated marketing programs, and corporate communications strategies that drive measurable results.
What sets us apart? We combine creative thinking with strategic insight to develop campaigns that work across all channels – from paid and earned media to digital campaigns, social, and experiential marketing. Whether you’re looking to raise awareness, change perceptions, or drive engagement, we design campaigns that cut through the noise and deliver results.
For example, we recently launched the “Kids These Days” campaign for the CHEO Foundation, using real patient stories to deliver a familiar phrase often used to complain about today’s generation and juxtaposing it with images of children that challenge the stereotype. Similarly, our “Building Tomorrows” campaign for Engineers Canada expanded the public’s perception of engineers beyond buildings and bridges, showcasing the profession’s broader impact on society.
For more information on our branding and campaign services, contact Andrea Donlan.
