McMillan Vantage knows what matters most to governments: Canadians – their health, votes, clicks, purchasing power, jobs and prosperity. We educate, engage and empower Canadians on policies and causes that impact them. In return, we capture, measure and harness the voice of Canadians through informed and strategic research. Leveraging the power, attitudes and opinions of the public, we drive policies, issues and causes forward with a united front to get the attention of governments and regulators.
When you need to know about Advocacy & Campaigns, McMillan Vantage advises you on:
- What’s what: When Canadians understand how policies impact them, they take action. McMillan Vantage takes complex problems, humanizes the issues and creates the narrative for adoption and stakeholder acceptability.
- What matters: We inspire leaders and advocates to act. McMillan Vantage identifies what matters most to audiences from coast to coast to coast. We amplify their stories, building a groundswell of action.
- What’s next: Using advocacy websites, social media, earned media, stakeholder partnership and targeted advertising buys, we elevate issues of importance to achieve your government relations objectives.
For help with advocacy or your next campaign, contact D’arci McFadden.