Andrea is a strategic communications consultant with more than 25 years of experience in developing, managing and implementing brand strategies and campaigns for Canada’s leading public, private and non-profit organizations.
She leads large-scale strategic planning projects aimed at helping organizations increase their brand profile and priority. This includes developing brand strategies and campaigns, marketing plans across paid/earned/owned channels, fundraising communications, as well as stakeholder relations and outreach.
An expert on Corporate Purpose, Andrea works with companies to explore how they can harness their values to address some of the most pressing issues of the day. She champions corporate responsibility as a platform for doing business differently, delivering social, environmental, and business returns. As a trained Sustainability practitioner, Andrea has developed Corporate Purpose and Sustainability strategies for clients in the telecommunications, energy, finance, consumer packaged goods, and entertainment sectors. She also works with charities, non-profits, foundations, and associations to help build profile for social impact organizations and the issues they support.
Andrea was recently awarded the Practitioner of the Year by the Canadian Public Relations Society. She serves on the Boards of the Banting Discovery Foundation and Goodwill-Amity Group (Hamilton).
